Marketing and Distribution Essay Example | Topics and Well Written Essays - 250 words

Marketing and Distribution - Essay Example It aims to paint a positive image for its brand in its efforts to cultivate a favorable impression from the buying public. This display of responsible and ethical conduct gains goodwill from the consumers and the community directly affected by its production operation (Heath, 2005, 368). Secondly, Nescafe Plan is also a measure to enhance good relations between the company and its suppliers. Nescafe is communicating the message that it takes care of those it deals with, hence, assures loyalty and even hard work from the farmers in the process. This also goes to other suppliers of Nescafe and Nestle. There is a clear message that working for the organization is an opportunity. Suppliers and workers are not slaves but instead, they are treated as partners in growth. 3. Although the website does not have a comments section, there is a button that enables visitors to share the website in social networking sites such as Facebook, Twitter and Youtube. In addition, a section is provided that contains comprehensive contact details, if visitors want more information or have questions. This approach tells about the intent to disseminate information and perhaps initiate public discussion indirectly, which could work in Nescafes favor as it may not be seen as a blatant marketing

Company Profile of Siemens Essay Example for Free

Company Profile of Siemens Essay Siemens is a German multinational conglomerate company headquartered in Munich, Germany. It is the largest Europe-based electronics and electrical engineering company. [1] Siemens is organised into six main divisions: Industry, Energy, Healthcare, Equity Investments, Siemens IT Solutions Services and Siemens Financial Services. Human Resources Perspective : Siemens 3i Program The human resources perspective combines prescriptions for design of job tasks with theories of motivation. Siemens humanistic perspective on management is reflected on its 3i program, which applies Theory Y assumptions to tap into employee creativity and mind power. The 3i Program(ideas, impulses, initiatives) encourages ideas and suggestions from employees and rewards these initiatives. There are direct and indirect ways for improvement suggestions. Employees can either contact supervisor directly to voice their ideas (direct) or submit their suggestions to the 3i office, who will step in to find the responsible department(indirect). Employees will be rewarded if their improvement suggestions are adopted. Siemens has a huge number of motivated employees and thus enormous creative potential on ideas for improving work surroundings, optimizing processes, saving money or enhancing competitiveness. Today 100,000 3i suggestions a year are put into practice-at Siemens AG in Germany alone. [3] This Theory Y approach enables the company be rewarded by premiums totaling â‚ ¬300 million. Impact of Social Forces : Training in Siemens  Social forces refer to those aspects of a culture that guide and influence relationships among people. One social force is the changing attitudes, ideas and values of Generation Y employees, who want a work environment with access to opportunities to learn and further their careers and personal goals. [4] In response to the social force of Gen Y workers, Siemens provides development programs teaching new skills or extending the skills employees already have. There are On-the-job training and Off-the job training. On-the-job training is conducted at the place of work through mentoring, shadowing, coaching, job rotation. Off-the job training takes place away from workplace through courses, presentations and qualifications. For entry level employees, Siemens has three main development programmes: apprenticeships, Siemens Commercial Academy and Siemens Graduate Programmes. These programs develop employees with the essential skills set they need in their everyday role and equip them for a long-term career at Siemens. By improving the development opportunities, employees feel the company values them. The motivation theories of Herzberg and Maslow show that staff work better when valued. This delivers long-term commitment and ensures benefits to the company. Knowledge Management Model : ICN/ICM ShareNet Siemens Information and Communication Networks(ICN)ShareNet is a community of around 18,000 sales, marketing, business and R D people of Siemens ICN and ICM. ShareNet networks these experts globally and lets them share and develop their knowledge in order to create better customer solutions. 5]It focuses on enabling employees to transfer their tacit knowledge into explicit information. Whats more, ShareNet is independent of time zones and organizational structures, so urgent questions are generally answered within a few hours. ShareNet provides real life experience thus saves precious time in all phases of the value creation process. In addition to time, ShareNet saves consulting fees for Siemens, because the knowledge and analyses of external consultants reports are made available on a global scale whenever possible.

Studying The Poetry Of Plath And Hughes

Studying The Poetry Of Plath And Hughes Sylvia Plath (October 27, 1932 February 11, 1963) and Ted Hughes (17 August 1930 28 October 1998) are known as some of the best poets of all time. They wrote with passion and flare and their poetry brought fire to the souls of their readers. I have always found that Hughes last poetry book, Birthday Letters, was, in short, a reply to the feelings between him and Sylvia, those judging him for her death, and, in some small form, Sylvias poetry. In this essay, I will be discovering the core significances and connections found between their poetry. I will take two poems from each poet and analyze each one, find the links between one and the other or, in some cases, their life. I will begin with Sylvia Plaths The Courage of Shutting Up, which was written in 1962, during the same week in which she wrote The Detective, The Courage of Shutting Up and a series of poems collectively called Bees The Bee Meeting, The Arrival of the Bee Box, Stings, The Swarm, and Wintering. The courage of the shut mouth, in spite of artillery! unlocks the beginning of Sylvia Plaths The Courage of Shutting-Up, a poem written about the cruel circularity of fury, the way it makes the disks of the brain revolve, like the muzzles of cannon, a needle journeying in its groove. One of the many poems Plath wrote in her illustrious eruption of passionate rage in the autumn of 1962 after becoming aware of Ted Hughess unfaithfulness, this poem was part of the monstrous bombings of literature that Plath let soar throughout the course of the twentieth centurys most well-known poetic outburst. When Hughes betrayed Plath, she grinded her pen into a knife and went used in the only way she knew how. Intimacy became her nuclear warhead: living beneath someones skin always makes it easier to condemn them. Many times she tells herself in her journals I think the worst thing is to exteriorize those jitterings so I try and shut up and not blither to Ted. His sympathy is a constant temptation. She argues with herself throughout her life about things she should and shouldnt say to Ted Should I tell the boy, before its too late warn him to set his sights on other prey more domesticated prey, at that. Or should I just shut up and plunge maybe making us both unhappy. This poem seems to be the release of every pent up emotion, thought, secret, that she ever held inside, that she ever kept from him, that she ever kept her mouth shut about. The title The Courage of Shutting up, previously known as The Courage of Quietness, gives an excellent summary of the poem, although, without reading it, there could be many assumptions about it. For example: A suffering child, a mute, a mime, and many more examples spring to the minds of those with true imagination. As in many of Plaths poetry, there is no rhyming scheme, which could be her way of portraying her anger, how she is so outraged by all the secrets she has kept, that she does not care for rhymes anymore. Another example is that she lets some of her lines flow over into the next. In the first stanza she makes it clear that she is holding back some deep dark secrets inside her by the simple mention of the shut mouth, in spite of artillery!, signifying that she has a great many secrets to tell, shamefully though, she has not told them. The line pink and quiet, a worm gives the image of the tongue sitting peacefully in its confinement, the mouth, the head, the mind, but the word basking gives us the impression that it is just waiting, for its time, for its moment, for the mind to finally give in to the temptation of letting go all of the secrets balled up inside of it. Her disks of outrage emphasise this idea, as black disks seem to be referring to a pair of black old records, filled with secrets that are meant to be played. Her outrage at the knowledge of her husbands infidelity could have been one of the inspirations for this idea. The outrage of the sky leaves us under the impression that her anger is so greats that it fills the sky itself and the last line leans strongly towards the thought that the disks in her mind, which could also be referred to as her mind, her memories, ask to be played, or in the minds case, relived or told but without their needle, their tongue, that lay basking quietly, untiring, their story can never be told. The second stanza is also filled with rages, as she explains that her disks are filled with memories of bastardies, bastardies, usages, desertions and doubleness which could be interpreted as a rough translation of all the awful sufferings her husband put her through. Her needle, or, in medical terms, tongue, plays around inside her mouth, or its groove. Her tongue is her most prized weapon. Her inner beast could be considered her dagger, her whip, it is her secret weapon, per say. During the final part of the second stanza and most of the third, describes a surgeon turned into a tattooist. This could be construed as her take on her transformation from a great poet laureate, to a housewife and a mother. Obviously she loves her children, but if you take this description how most do, she is clearly describing how she felt during her writers block. Shes tattooing over the same blue grievances, in other words, shes describing how she wrote, what she apparently considered to be, the same awful poems, over and over. The mention of The snakes and the babies gives a huge reminder of Edge, leaving us under the impression that one could have something to do with the other and that The Courage of Shutting Up could have influenced, or at least slightly inspired Edge. The fact that she says he is quiet and that he has seen to much death, his hands are full of it gives the idea that she thought she had written too many failed poetry attempts to try and go back and try again. So the disks of the brain revolve like the muzzles of cannon, could be describing how her memories replay themselves over and over in her head, grinding at her mind to speak the bastardies that she knows so deeply of. When she mentions the antique billhook, the tongue she is describing once again how dangerous her words would be if they were released. The billhook is a traditional cutting tool used mainly in forestry for cutting smaller woody materials such as shrubs and branches. If her words were only set free they would destroy her enemy with indefatigable power, meaning that she is extremely persistent and untiring. It must be cut out because it has nine tails like a cat o nine tails whip. There are three ways to lash with this type op whip. Soft lashings leave marks but they will heal, severe lashings leave scars that will not heal and savage lashings can kill. Clearly Plath was set to kill, which is why her whip must be cut out. It even flays from the air, once it gets going, w hich gives it even more power and even more reason for it to be cut off. However, in the fifth stanza we see that the antique billhook, the tongue has been put by, cut out, silenced, maybe even tongue-tied up with the fox heads, the otter heads, the heads of dead rabbits, which could be interpreted as a strange representation of all the women that Plaths husband had been with so it may be her description of how he was trying to put her up there with them. Clearly he failed. However, when we consider this from a different perspective, there is the possibility of the heads being her past poetry, a vast collection of different animals, some more dangerous than others but none so dangerous as the tongue itself that put all of those heads up there. Plath describes it as marvellous, so it is clear that it is one of her most prized possessions. It has pierced many things in its time; meaning that her spike of a tongue has pierced many a person or, some people might think it has silenced them when in a verbal discussion. When she mentions the eyes, the repetition of the eyes enhances their significance; perhaps she is referring to the well known phrase If looks could kill. She continues to write that mirrors can kill and if she is comparing mirrors to her eyes like some would think, one could assume she is speaking of how eyes mirror emotions, feelings, etc as they are Terrible rooms in which a torture goes on one can only watch showing that there is pain and suffering in the eyes but one can only sit and watch it play out in the eyes as if in shock, entrancement, or from paralysation. However, she mentions after to not worry about the eyes probably insinuating that they cannot actually kill anything or anyone. They are white and shy signifying purity, innocence. Perhaps she seeks to show that she does not use her eyes to kill, but her words. Also, in the last stanza, Plath describes how her eyes are not stool pigeons, meaning a criminals look out or a decoy, so they are not purposely looking for anything. She says that they are folded like flags and it is well known that in some countries when a soldier is killed the flag is folded in a certain way and given to the soldiers family. Their death rays folded like flags Of a country no longer heard of, An obstinate independency Insolvent among the mountains. Moving onto the selected poems by Ted Hughes, Freedom of Speech was published in 1998 along with all the others found in Ted Hughes Birthday Letters, about his relationship with the American poet Sylvia Plath, who committed suicide in 1963, the book was described as Book of poems breaks Hughes long silence on Plaths life and death. The title Freedom of Speech doesnt really give an exceptional overview of the narrative poem, it seems to hint towards the idea that everyone in the poem with the exception of the author himself, who is mentioned in the poem, and the person he is addressing are speaking, smiling, laughing, etc. There doesnt seem to be any kind of rhyme scheme, but there a few random lines in which a half rhyme can be found, could this be a possible indication of how scattered everything described in the poem is, the fact that everyone is laughing but him and her, the main characters, the birthday girl, could make everything rather disrupted. He does not end each line with a comma or a full stop, like is usually done in an a b a b rhyming scheme, which tends to be the most frequent, he lets a few of the lines spill over into the next, enhancing the idea of a scattered, desperate stream of consciousness throughout the poem. The theme is clearly fictional, as it is impossible for the person he is addres sing to actually be there on her sixtieth birthday because she had ended her life thirty years before. He describes Sylvia as a quiet bystander, sitting in silence, feeding her last book, her last love, grapes from her lips pursed like a kiss. The word kiss refers to her love for the book Ariel which was a gathering of the last poems she wrote before she committed suicide after a life of depression which ended in loneliness in 1963. The word kiss also gives the impression that Sylvia is caressing the book, and the ss also makes it sound so. The fact that the author describes the two as Ariel sits on your knuckle in the cakes glow stands to reason that she and the book are in darkness, lighted only by the cakes glow, as it would not have been that bright had the lights been on. This bring up the question: Does this mean the whole room was in darkness or just that plain solid area in which the tortured poetess and her last poetry book could be found? If it be that Hughes is trying to demonstrate that the whole room is in darkness, then the party was clearly a false and it is quite possible that he was lying to her about everyone laughing so that she would start the laughter and happiness. The trouble is that since the person referred to is clearly void of such emotions and, to be frank, isnt even there, he could be talking to himself, willing himself to start the laughter. If however the whole room is bright minus that one area in which the cake sits, in which Sylvia and her last love sits, then this has turned into a com pletely different poem. If the second option is true, then it seems that the person being referred to is a sort of ghost, sitting in the darkness, remaining solemn and unemotional, haunting him on this memorable day, her sixtieth birthday, a full thirty years after her suicide in 1963. It has always been discussed that Hughes never stopped loving or thinking about Miss Sylvia Plath and the fact that Ted Hughes even wrote the book of poems which includes Freedom of Speech supports that theory because clearly he must have thought about her often to write such a long and elaborate poetry book. In the second stanza the narrator describes the others as laughing, as if grateful. This could be trying to tell her that they are grateful to be invited, to be in the presence of such esteemed poets. There is a huge group of people the whole reunion, old friends and new friends, some famous authors, your court of brilliant minds, and publishers and doctors and professors. The entire third and fourth stanza gives the effect of a metaphor, as it has given human qualities to dead relatives, inanimate objects and the flowers around them. The description of Sylvia herself could be construed as a metaphor as it is impossible for her to actually be there as she died thirty years ago. His sense of wording in the last three stanzas are noticeable as he mentions that the children are hers, not theirs, and yet simply calls Ariel by its name, giving the illusion that Ariel is a single-minded being that Sylvia did not create, and if she did it was not alone as it was Hughes who discovered the poems and put them together, so he obviously does not say it is hers because he was also a part of its creation as he put the poems together and corrected all her mistakes that he found in the poems. The one last mentionable point is that he uses capital letters in the last line when he says Only You and I do not smile. Normally when someone uses the word you there is no capital letter but he has used one and has obviously done it for a reason. This could be to illustrate her importance in his life, to make her seem more important because at the time she is there with him, on her sixtieth birthday, sitting solemnly in the darkness with her last love, Ariel, and because of that Hug hes cannot join in on the fun everyone else is experiencing because he feels attached to her, haunted by her spirit being there. In conclusion, an analysis of Freedom of Speech shows that this poem is an author-oriented, first-person, single-angle (only the viewpoint of Hughes is shown) narrative poem which contains a mixture of modes (prose and verse). The courage of shutting up The courage of the shut mouth, in spite of artillery! The line pink and quiet, a worm, basking. There are black disks behind it, the disks of outrage, And the outrage of the sky, the lined brain of it. The disks revolve, they ask to be heard- Loaded, as they are, with accounts of bastardies. Bastardies, usages, desertions and doubleness, The needle journeying in its groove, Silver beast between two dark canyons, A great surgeon, now a tattooist, Tattooing over and over the same blue grievances, The snakes, the babies, the tits On mermaids and two-legged dream girls. The surgeon is quiet, he does not speak He has seen too much death, his hands are full of it So the disks of the brain revolve, like the muzzles of cannon. Then there is that antique billhook, the tongue, Indefatigable, purple. Must it be cut out? It has nine tails, it is dangerous And those it flays from the air, once it gets going! No, the tongue, too, has been put by, Hung up in the library with the engravings of Rangoon And the fox heads, the otter heads, the heads of dead rabbits. It is a marvellous object- The things it has pierced in its time. But how about the eyes, the eyes, the eyes? Mirrors can kill and talk, they are terrible rooms In which a torture goes on one can only watch The face that lived in this mirror is the face of a dead man. Do not worry about the eyes- They may be white and shy, they are no stool pigeons, Their death rays folded like flags Of a country no longer heard of, An obstinate independency Insolvent among the mountains. Freedom of Speech At your sixtieth birthday, in the cakes glow, Ariel sits on your knuckle. You feed it grapes, a black one, then a green one, From between your lips pursed like a kiss. Why are you so solemn? Everybody laughs As if grateful, the whole reunion Old friends and new friends, Some famous authors, your court of brilliant minds, And publishers and doctors and professors, Their eyes creased in delighted laugher even The late poppies laugh, one loses a petal. The candles tremble their tips Trying to contain their joy. And your Mummy Is laughing in her nursing home. Your children Are laughing from opposite sides of the globe. Your Daddy Laughs deep in his coffin. And the stars, Surely the stars, too, shake with laughter. And Ariel What about Ariel? Ariel is happy to be here. Only you and I do not smile.

Attitudes towards initial tourism development with no prior tourism exp

This essay is trying to critically analyse the journal article written by A Lepp (2008) entitled ‘Attitudes towards initial tourism development with no prior tourism experience: the case of Bigodi, Uganda’. The journal use qualitative method to assess the resident’s attitudes towards the start up of tourism programs in a rural village in Uganda. Due to the geographical isolation they couldn’t establish any tourism attractions prior to the 1990’s. But in 1991 the country initiated to introduce some tourism projects and eventually it formulated year by year. And this study is conducted on the basis of the interview taken in the residents of Bigodi in 2003. So the study proves that the signs of initial tourism created anxiety, suspicion and fear to the local people who experience it as an entirely new concept. The journal article gives a brief idea about the general attitudes about developing tourism concepts to an undeveloped country. The article starts with the usual style introduction and rationale for the study. Then the literature review begin with the theory of Doxey (1976) who introduce the Irridex model which suggest that the residents attitudes towards the tourism development will pass through the different stages including ‘ Euphoria’, ‘Apathy’, ‘Irritation’ and ‘ ‘Antagonism’(Wang, 2006 p: 412). He supports Harril (2004) who says that there is not enough study conducted on the proposed tourism to find the residents attitudes. Instead of that the researches are takes place on the established tourisms. Keogh(1990), Jhonson et.al (1994), Hernandez et. Al (1996) and Cheyne (2000) are shown as the literatures rose about the attitudes of residents towards the future tourism operations and they all listed certain positive a... ...and Environmental Development) the attitudes of bigodi residents were started to change. Because their involvement colud aware about the benefits which they can by the implementation of tourism in their village. If local needs are need to be met, sustainable tourism requires the participation of local communities. Conversely, residents that are poorly informed, marginalised or alienated from decisions making are likely to respond within hospitable attitudes toward current and future tourism developments (Butcher, 1997). Visitors need to feel welcomed at a destination. Destinations that fail to provide this genuine hospitality are at a disadvantage to those that do. Hospitality represents the social capital associated with a destination, and while it is relatively intangible it plays a significant role in the sustainability of tourism initiatives.

Missile Defense Agency

The Missile Defense Agency is an organization known for it’s selectiveness in choosing candidates to work for them. Knowing this, I am submitting my resume in hopes of becoming a part of the MDA team at the Department of Defense. National security is an issue that every American must be concerned about in this era, and in my case I have prepared through my education and experience to become an employee of such an agency as this. The mission of the Missile Defense Agency is to develop, test, and prepare for deployment a missile defense system, and my experience in management and logistics has prepared me to work in a field such as this. I feel that my strength as an employee, my ability to problem solve and my abilities with strategic planning would make me a strong candidate to become a part of the Missile Defense Agency. The Missile Defense Agency plays an important role in the United States today. More than ever our country needs to be prepared for the unthinkable. Every day on the news there are many mentions of events happening around the world that renew my belief that a prepared Missile Defense Agency is essential to the national security of our country. To this end, I am dedicated to the mission of the MDA and the Department of Defense, not only because I am a citizen of this country and have a personal stock in the security of our nation, but because my own personal experience and education would lend a lot to the agency and my contributions would definitely be substantial. Furthermore, my daughter has recently enlisted in the United States Army, and I feel my personal connection with the importance of the security of this nation would make me an excellent candidate for the MDA Logistics position. My education has been the most formative experience of my life. My Bachelors of Science in Human Resource Management was obtained from Athens State University in Alabama. During my time at university I was able to learn a great deal about business, management, and how important it is to learn from every experience. Much of my education was not within the classroom, but outside of it, because I am a person that enjoys learning hands-on and obtaining new skill sets that will help me develop into a better person and employee. When I began to seek an institution to obtain my Masters degree I chose Florida Institute of Technology in Alabama because of the degree they offered in Management and Logistics Management. This degree has helped me to develop a strong aptitude for data analysis and a high attention to detail. Graduate college courses have exposed me to transportation security, transportation economics, strategic intermodel transportation, and much more to prepare me for a career in the logistics arena. Modes of instruction included correspondence courses, formal classes, developmental assignments, and independent studies. The courses I`ve taken in my major at Florida Institute of Technology have given me a broader understanding of logistics and distribution. The skill sets I’ve obtained as a student have prepared me to become a strong member of the Missile Defense Agency. The above training and experience will enable me to perform well at the Missile Defense Agency. Effective oral communication is critical to the mission of your organization, and I have this skill developed through years of education and career experience. Talent for ensuring proper staff direction at all times to maximize contribution of each individual including planning, directing, work assignments, and expediting problem resolution is one of my most valuable skills. The ability to analyze logistics support needs accurately and to establish and maintain satisfactory relationship with other employees is an important part of my prior work experiences, and I am adept at developing and maintaining detailed administrative and procedural processes that reduce redundancy, improve efficiency, and achieve organizational objectives. I performed the duties of logistics functions and principles by implementing a quarterly inventory control system, and my acute ability to transform organizational strategies into action and achievement with superior ability to lead performance-driven teams. I have also been able to demonstrate diverse skills by interacting with personnel from a variety of ethnic backgrounds. All in all, my skills and abilities have prepared me to become a successful and committed employee of the Missile Defense Agency and I look forward to joining your team. Â  

What Constitutional Issues Were in Dispute During the Civil essays

What Constitutional Issues Were in Dispute During the Civil essays Leading up to and throughout the Civil War, many issues were in dispute. These issues became increasingly important to the United States unity. Slavery was abolished and the Union began to come together. The South felt the need for Slavery and therefore ignited a war between Americans. The ending of the Civil War brought hope to African Americans and to the Nation. One of the most important and controversial decisions in American history was the Dred Scott vs. Sanford case. In March of 1857, the United States Supreme Court, led by Chief Justice Roger B. Taney, declared that all blacks, slaves as well as free, were not and could never become citizens of the United States. Dred Scott, a slave who had lived in the free state of Illinois and the free territory of Wisconsin before moving back to the slave state of Missouri, had appealed to the Supreme Court in hopes of being granted his freedom. Taney, a loyal supporter of slavery who also had the intent on protecting southerners from northern aggression, wrote in the Court's majority opinion that, because Scott was black, he was not a citizen and therefore had no right to sue. The framers of the Constitution, he wrote, believed that blacks "had no rights which the white man was bound to respect; and that the Negro might justly and lawfully be reduced to slavery for his benefit. He w as bought and sold and treated as an ordinary article of merchandise and traffic, whenever profit could be made by it." Although disappointed, Frederick Douglass, found a bright side to the decision and announced, "my hopes were never brighter than now." For Douglass, the decision would bring slavery to the attention of the nation and was a step toward slavery's ultimate destruction. In 1860 Abraham Lincoln was elected president in on of the nations most significant elections. The issue of slavery was finally brought up and a controversy was created. The Southern st ...